Monday, June 4, 2012

Winthrop Website Stats

Here are some interesting trends from the winthropwashington.com website traffic for May which may give your some insights for your own business.  I use and highly recommend Google Analytics to monitor website and social traffic for winthropwashington.com.  Here is a very simple tutorial on how to install and use Google Analytics for your website.


May 2012 Traffic for winthropwashington.com

  • 10,500 visits in May
  • 74% of those visits were new, first time visitors
  • 26% were returning visitors 
  • Peak website traffic occurs the week just before a holiday weekend (the M-F before Memorial Day and the M-F before Canadian Victoria Day).  
  • Key word searches: The top 20 words used in search were all Winthrop varieties.(winthrop, winthorp (yes, misspelled), winthrop lodging, winthrop biking, etc). #21 was Mazama and then more Winthrop varieties. Not until #48 was Methow used as a top search word!
  • Top search mediums were: Google, Bing, Yahoo and Blues Festival
  • Top referrals were from: Blues Festival, Winthrop Facebook page and Cascade Loop 
  • Top page visits were: the home page, summer recreation, lodging and directions.