Friday, May 11, 2012

April Marketing Report

Can you say "Best Winter Ever?" 

3% Report

  • Winthrop Lodging had the best winter in its history. 3% Hotel Motel tax for November, December, January and February is $23,099. 
  • Winthrop Lodging is up 51% over last year.
  • Up $7,758 in 3% funds over last year which equates to an additional $258,598 in hotel revenue
  • At an average of $120 per night that would be 2155 more hotel room nights than last winter for these 4 months. 
  • 6416 room nights this year versus 4261 room nights last year.   
  • The County as a whole matches Winthrop with this being the best winter ever. 

Marketing Report

·        Winthrop Sweepstakes running now in AAA Journey Magazine -Thanks Winthrop Inn and Old School House Brewery for supporting this campaign.  
·        New Summer Maps are at printers- All Chamber businesses may have these for free. Stop in the Visitor Center to pick up.  
·        New Rack Cards will be available soon to businesses featuring the top 10 Extraordinary things to do, Road Ride, Mtn Rides, Hikes coming soon
·        Winthrop email newsletter now up and running monthly
·        KUOW advertising has begun. This radio station serves Western Washington and British Columbia.