FACEBOOK FOR BUSINESS
Top 3 Principles:
1. Always try
to post with a photo, video or link.
2. Do not post
unless you think you are going to get a lot of likes, comments and shares. Give them compelling content….not what you
had for dinner. The Methow
Valley
3. Have
fun. This is the opportunity for your
business to connect with people. You
drive the bus.
Reinforcing Facebook Stats:
·
Facebook is your
opportunity to BUILD YOUR BRAND
·
Facebook
1.
Helps your
customers find you
2.
Helps your
existing customers stay connected
3.
Helps your search
engine optimization
4.
IS FUN- allows
you to add personality to your business
·
People love
1.
Storytelling
2.
Experiences
3.
Connections
between visitors and locals
·
It is better to
be in one social media channel fully than to barely be in three.
·
Facebook fans
spend 43% more than non-fans even when there is no difference in income.
·
75% of Facebook
Fans are very likely to share a good brand experience.
·
Photos are 75%
more engaging than status posts
·
20% better
response rate posting outside regular business hours
·
Weekend posts
perform 16% better than weekday posts
·
Your “Edgerank”
will perform better the more shares, comments and likes you received.
·
Write down the 10
compelling topics you can talk about on a regular basis
·
The value of one
Facebook Fan is said to be $174.17. This
factors a fan’s product spending, loyalty, propensity to recommend, media value
and brand affinity.
