January Marketing Report

January 2012 Winthrop Marketing Report

As of February 10th, our 3% revenue report has not been posted yet by the Washington State Department of Revenue. As those numbers get shared I will re-post with a link to our current revenue and expenses.

Here is a link to the Winthrop Marketing Plan for 2012 for those of you who did not receive a hard copy at the February Chamber meeting. This is a good document to match up with your own business marketing plan and see if there are areas where Winthrop and your business are in alignment and maybe able to collaborate. If you have any comments or questions about this please let me know.

Marketing highlights for January were:
• Success of Groundhog Day- see story below
• New Winthrop Event poster for full calendar year- see story below
• New Motorcycle webpage – see story below
• New Winthrop mobile webpage (will share more when this is live!)
• Enhancements to Winthrop website
• New Winthrop Google+ page
• New Winthrop Chamber blog
• New contracts with AAA Journey and KUOW which give Winthrop more exposure for same price as last year
• Renewed our contract with KOZI
• Media inquires from Experience Washington, True West magazine and Eat Washington
• Created and distributed Balloon Festival press releases
• Auto Rallye promotion to car sites nationwide
• Facebook updates
• Collaboration with Groundhog event organizers, Balloon, Car Rally, WOGA, Methow Valley Music Festival

Looking ahead:
• Create monthly email newsletter targeting at visitor emails we have collected over the years
• Begin work on Summer Pad map enhancements
• Balloon Festival – possible video, increase visitation
• Revive our Twitter account
• Work on visitor information pieces
• Social Media seminars
• Distribute event posters
• Enhance all Winthrop social media channels

Kristen